Balance App:
Social Media Campaigns

In reaction to the COVID-19 lockdown, we wanted to see if we could help people's mental health. We decided to offer a free year to Balance for anyone who wanted to try it.

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Results:

Campaign date: 3/15/20 to 4/13/20

+47,509 engagements

+589,448 impressions

In the early phases of our Balance Live event series, we had each Instagram Live event end in a weekly challenge for our viewers. Each challenge matched the themes of our events. These challenges were meant to help our community improve their day-to-day lives during the difficult times of the COVID-19 lockdown.

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Results:

Campaign dates: 4/8/20 to 5/17/20

+17,987 engagements

+210,940 impressions

Because our meditation coaches were spread across the globe we ran a live World Meditation Day event. Each coach ran their own live meditation session which allowed people in different time zones outside the US to join.

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Results:

Campaign dates: 5/17/20 to 5/21/20

+3,103 engagements

+230,373 impressions

We wanted to tease the release of our groundbreaking Immersive Meditations. Since they used the haptic technology in the newer iPhones we created various teasers to hint at our new release.

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Results:

Campaign dates: 8/13/20 to 8/31/20

+10,022 engagements

+1,082,054 impressions

We wanted to bring more attention to our different types of sleep meditations, so we unlocked our sleep meditations for a week.

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Results:

Campaign dates: 9/15/20 to 9/23/20

+4,334 engagements

+631,637 impressions

Because our meditation coaches were spread across the globe we ran a live World Mental Health Day event. Each coach ran their own live meditation session which allowed people in different time zones outside the US to join.

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Results:

Campaign dates: 10/4/20 to 10/10/20

+7,450 engagements

+45,600 impressions

Ran multiple raffles for a lifetime membership to Balance. Our followers would need to either reshare, like, or comment in order to enter into the raffle.

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Results:

Meditate in 2020 Campaign dates: 12/14/20 to 12/18/20

+2,230 engagements

+55,186 impressions

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World Health Day Campaign dates: 4/7/21 to 4/9/21

+15,547 engagements

+4,219,360 impressions

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Balance for Android dates: 6/2/21 to 6/9/21

+113,139 engagements

+27,123,288 impressions

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World Mental Health Day Campaign dates: 10/10/21 to 10/13/21

+58,515 engagements

+8,706,756 impressions

In honor of our first year as a public app, we shared collective community statistics about our meditators in celebration of the approaching new year.

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Results:

Campaign dates: 12/21/20 to 12/30/20

+2,162 engagements

+81,031 impressions

Since the Sleep Single is one of our most popular meditations, we provided a live opportunity to meditate with our coaches before bed.

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Results:

Campaign dates: 3/15/21 to 3/19/21

+22,519 engagements

+7,461,516 impressions

We partnered with a health and fitness influencer, Josh Evans, to put together a week long celebration of World Mental Health Week. Each day, we shared a small change you can make to your daily routine to help your mental health. The week kicked off with a live event with our influencer and ended with a World Mental Health Day meditation with Ofosu and Leah and a raffle for a lifetime of Balance.

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Results:

Campaign dates: 10/3/21 to 10/10/21

+102,302 engagements

+24,238,734 impressions

In preparation for the holidays, we worked with mother and journaling influencer, Helen Bryce (@guiltymothersclub), and put together journaling challenges for the month of November. We kicked off the challenge with a live event with Helen and then provided themed journaling challenges and relevant content each week.

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Results:

Campaign dates: 11/1/21 to 12/17/21

+248,914 engagements

+39,517,344 impressions

We promoted the release of our new podcast: Well Balanced. We provided weekly promotions in the form of quotes from the podcast and audiograms.

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Results:

Campaign dates: 11/17/21 to 11/24/21

+33,880 engagements

+5,906,967 impressions

Ran a 10 day countdown to 2022 that had our community reflecting on their personal successes in 2021.

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Results:

Campaign dates: 12/22/21 to 12/31/21

+57,334 engagements

+9,473,975 impressions

At the end of the year, we wanted to emphasize the global community that was brought together by the Balance App, so we shared the community's meditation statistics of 2021.

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Results:

Campaign date: 12/31/21

+7,556 engagements

+1,3364,456 impressions

We worked with content and product marketing to create daily coach meditations for the first 7 days of 2022. These meditations helped the Balance Community set healthy intentions to start the year off on the right foot.

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Results:

Campaign dates: 1/1/22 to 1/7/22

+60,217 engagements

+10,993,627 impressions