Elevate App:
Social Media Campaigns

We shared game statistics about our community in celebration of the approaching new year.

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Results:

Campaign date: 12/31/20

+53,560 engagements

+7,723,386 impressions

We celebrated the New Year by raffling 3 free lifetime memberships to Elevate. Users had to like our post, follow us, and comment their answers on the post.

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Results:

Campaign dates: 1/1/21 to 1/6/21

+277,362 engagements

+37,720,523 impressions

We teamed up with Ofosu (meditation coach from the Balance app), Ginger, and Kapor Capital and hosted a webinar discussing the pressure Black folks face to mask or downplay their feelings and experiences in the workplace and beyond.

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Results:

Campaign date: 1/29/21

+29,678 engagements

+6,671,590 impressions

In the early phases of Instagram live, we tested our own Elevate event with fitness influencer Joan Macdonald (@trainwithjoan).

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Results:

Campaign dates: 5/17/21

+28,812 engagements

+4,688,575 impressions

We worked with product marketing, content, and design to create weekly game spotlights that featured our games. We dedicated each week to a different Elevate game to help our new followers familiarize themselves with the app. 

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Results:

Campaign dates: 11/15/21 to 12/24/21

+180,421 engagements

+30,417,903 impressions

We ran an Elevate raffle to spread the word that we added a whole new category of new games. We also supported the new games with individual game features and memory-related content.

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Results:

Campaign dates: 7/30/21 to 8/13/21

+141,798 engagements

+28,006,994 impressions

We shared game statistics about our community in celebration of the approaching new year.

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Results:

Campaign date: 12/31/21

+15,231 engagements

+2,808,246 impressions