Work
Experience
2022 - Present
Communications Associate
Enterprise for Youth
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Develops fresh content strategies based on current trends and company events
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Manages the social media calendar by writing, designing, and scheduling posts
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Coordinates ongoing donor and program messaging for the website, blog, email, and social media
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Collaborates with the development and program teams to ensure our brand and messaging is aligned
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Designing the brand identity of our graphics for email, website, blog, social media, flyers, reports, and event assets
2020 - 2022
Community Manager
Elevate Labs
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Managed the social media communities of two distinct brands (Balance App and Elevate App), totaling 174k followers
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Launched both brands on Instagram
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Supported the product launch of the Balance App on social media
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Maintained an average engagement per post of 3.38% (Elevate) and 3.79% (Balance)
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Spearheaded influencer programs reaching 170k followers
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Directed monthly Instagram Live events that gained an average of 2k views per event
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Strategized with meditation coaches to create new content strategies for Balance on TikTok
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Built and planned organic content for both app’s social media calendars
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Analyzed and adjusted social media strategies informed by Sprout Social analytics
2019 - 2020
Content Operations Specialist
Elevate Labs
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Created a Commas blog post on the Elevate Grey Matter blog
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Crafted new Elevate game problems and prompts
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Built audio clip branching and trigger personalizations for Balance’s meditations
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Improved user experience, new meditations, and games through thorough Xcode testing
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Wrote monthly Balance email updates for beta and public audiences
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Collected and summarized user feedback and provided actionable insights
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Built beta tester and user surveys for new app features
2018 - 2019
Content Marketing Internship
Urban Bike Tech LLC
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Drafted relevant articles, FAQs and product descriptions
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Built the branding, voice and communication guidelines for the company
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Created the monthly content calendar
2018 - 2019
Content Marketing Internship
SevenDesign
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Drafted monthly newsletter with more than 90k subscribers
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Organized social media content schedules
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Created content for industry leaders' websites
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Interviewed educators for campaigns and articles
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Researched current social media and cultural trends for strategies and best practices
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Produced analytical reports for social media initiatives, newsletters, and websites
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Tested user experience for various marketing projects and developed feedback reports
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Provided feedback on various design projects ranging from website copy, business decks, and project proposals
2018 - 2019
Marketing & Sales Internship
Black Duck Software by Synopsys
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Managed events and trade shows
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Created social media campaigns for events and trade shows with HubSpot
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Created content including blog posts, social media posts and email blasts
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Created graphics in Adobe Photoshop for content campaigns including social media, events, trade shows, email campaigns, blog posts and CTAs
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Optimized blog and web pages for SEO to boost visibility and CTR
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Prepared lead lists from trade shows for uploads to Marketo and Salesforce
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Managed the Legal Certification Webinar projects to improve awareness of Black Duck Software’s Open Source Audits
2018 - 2019
Product Marketing Internship
Citizens Bank
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Drafted and edited content, infographics, and scripts
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Developed process flows for lead capture plans and the lead generation intake form for the student lending website
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Tracked competitive and social media trends using Sprinklr and produced weekly reports
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Forecasted and drafted budgets and concepts for high level business cases
Education & Leadership
2014 - 2018
Northeastern University: D'Amore-McKim School of Business
Bachelor of Science Degree in Business Administration
Concentration: Marketing | Minor: Chinese Language
Awards and Activities: Northeastern University Marketing Association, Top Five Small Chapter AMA Award
2015 - 2018
Northeastern University Marketing Association (NUMA)
Vice President of Communications | formally Social Media Chair
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Wrote and planned social media posts utilizing Buffer
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Created MailChimp campaigns sent to Northeastern students and club members twice a week
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Managed the Social Media Chair, Blog Chairs, and Graphic Design Chair
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Structured a content calendar
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Designed graphics using Adobe Photoshop
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Maintained weekly tracking of all communications metrics
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Standardized the club brand
Skills
& Expertise
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Hard skills:
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Content creation and strategy (Google suite, WordPress), organic social media marketing (Facebook, Twitter, Instagram, TikTok), graphic design (Sketch, Figma), email marketing (Braze, Chamaileon), performance tracking (Sprout Social)
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Soft skills:
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Collaboration and teamwork, empathy, time management, attention to detail, adaptability, problem-solving, written and verbal communication, leadership, organization, self-starter
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Technical Skills:
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SOCIAL MEDIA: Hootsuite, Sprout Social, Buffer, Sprinklr, Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat
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PRODUCTIVITY: Slack, Asana, Trello, Jira, Notion, GoToTraining, Microsoft Suite (Google Docs, Google Drive, Google Slides, Google Sheets)
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DESIGN: Canva, Sketch, Figma, Adobe Photoshop (InDesign (vectors), Illustrator, Acrobat)
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COMMUNICATION: Constant Contact, Braze, Chamaileon, Marketo, Mail Chimp, HubSpot, Wix, WordPress
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CUSTOMER MANAGEMENT: Salesforce, Drupal8, Drift​
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ANALYTICS: Google Analytics, Capterra
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CODING: HMTL, XCode
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