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Social Media Marketing

Managed the social media communities for the Balance App and Elevate App, totaling 174k followers. I maintained an average engagement per post of 3.38% (Elevate) and 3.79% (Balance). My work included writing posts, campaign planning, graphics creation, and performance analysis.

Elevate Labs

Balance App

Since Balance was a newly released app, I had the opportunity to manage everything ranging from day-to-day stories and posts to larger social media campaigns and live events. I worked closely with the content, product marketing, and design team to build compelling stories and messaging to help people through their everyday lives.

Balance Instagram

See my live work on Balance's Instagram profile. The date ranges of my work are November 2020 to January 2022.

Wrote Facebook, Twitter, and Instagram copy for Balance's social media posts and graphics.

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Planned, outlined, and directed Instagram Live events for the Balance App.

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Tested Balance on TikTok

Worked with meditation coach Leah to create new types of content specialized for TikTok.

Balance Facebook

See my live work on Balance's Facebook profile. The date ranges of my work are November 2020 to January 2022.

Structured, planned, and drafted monthly calendars for Balance's social media strategy for content and design review.

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Quarterly Reports

Provided quarterly reports for Balance's social media performance.

Balance Twitter

See my live work on Balance's Twitter profile. The date ranges of my work are November 2020 to January 2022.

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Ran social media campaigns for the Balance App across Facebook, Twitter, and Instagram.

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Used our design templates in Sketch and Figma to create Facebook, Twitter, and Instagram graphics for Balance's social media.

Balance App

Elevate Labs

Elevate App

I worked with the content, product marketing, and design team to give Elevate App's social media profiles a refresh. I launched Elevate on Instagram and created engaging, educational, and fun content that gave people a moment of learning in their day to day lives.

Elevate Instagram

See my live work on Elevate's Instagram profile. The date ranges of my work are November 2020 to January 2022.

Wrote Facebook, Twitter, and Instagram copy for Elevate's social media posts and graphics.

Quarterly Reports

Provided quarterly reports for Elevate's social media performance.

Elevate Facebook

See my live work on Elevate's Facebook profile. The date ranges of my work are November 2020 to January 2022.

Structured, planned, and drafted monthly calendars for Elevate's social media strategy for content and design review.

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Used our design templates in Sketch and Figma to create Facebook, Twitter, and Instagram graphics for Elevate's social media.

Elevate Twitter

See my live work on Elevate's Twitter profile. The date ranges of my work are November 2020 to January 2022.

Ran social media campaigns for the Elevate App across Facebook, Twitter, and Instagram.

Elevate App

What They're Saying

"I had the pleasure of managing Alex at Elevate for over a year. She’s one of the most masterful executioners I’ve ever met, carefully balancing a bevy of competing tasks across two brands. Her social work is top-notch, developing holistic campaigns that reflect a deep understanding of our users and the cultural moment. She’s a delight to work with, showing grit and a get-it-done mentality aside her shining demeanor. I’d highly recommend her for any role."

- Alex Shuck, Director of Product Marketing at Elevate Labs

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